International Footprints

Entries from May 2009

The Most Read Free Newspaper

May 14, 2009 · Leave a Comment

When you visit Barcelona, you can not miss the most read newspaper in town.

‘Metro ‘ is the most popular newspaper in Barcelona. The newspaper is distributed worldwide but it has in Barcelona alone around 354,000 daily readers!

It is amazing to see that it became the most read free newspaper in Barcelona only eight months after its launching.

‘Metro’ publishes articles in 2 languages, Spanish and Catalan. This shows how much it is reflecting the strong cultural identity of the region. For those who are not familiar with the Catalan language, it is spoken in Catalonia which is the industrial heartland of Spain.

The newspaper is unique also in the staff members who are mostly young and enthusiastic, not to mention the lack of male-dominance in the team!

Metro , the international newspaper group, is one of the world’s largest free newspapers, publishing and distributing 21 editions in 15 countries in 13 languages: Stockholm (Metro), Prague (Metro), Gothenburg (Metro), Hungary (Metro), the Netherlands (Metro), Helsinki (Metro), Malmö (Metro), Santiago (Publimetro), Philadelphia (Metro), Zurich (Metropol), Toronto (Metro Today), Rome (Metro), Buenos Aires (Publimetro), Milan (Metro), Warsaw (Metropol), Athens (Metrorama), Montreal (Metro), Barcelona (Metro Directe), Boston (Metro), Madrid (Metro Directo) and Copenhagen (MetroXpress).

Categories: Europe
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